Designer Gowns without the Designer Price

Brides of Today (formally Bev’s Bridals) was founded by Beverly Icenhour. Our mission is to let every bride know how truly gorgeous she is and we concentrate on quality, service and style.
Once you visit Brides of Today, you will understand that we believe strongly in focusing on the bride and making her day as special as possible. We understand what it means to focus on the big day and not the size of the dress. Every bride is truly gorgeous in her own way and when combined with the right gown, her inner beauty is revealed and she will take your breath away.

If your wedding is two weeks away, or two years away, you will always receive the utmost quality and service at Brides of Today. We have created the perfect bridal salon by providing the largest selection of manufactured items devoted to the gorgeous bride with curves. Our selections include gowns for all occasions including but not limited to Bridal, Bridesmaids, Mother’s, Flower Girl, Special Occasion, and Prom. We also have all the necessary accessories including veils, jewelry, shoes, and undergarments. If there is something we don’t have we will do our best to find it for you.

Our brides will feel very comfortable with our in house couture seamstress. She has over 30 yrs. experience and there is no job to big or too small for her to handle.

To meet the needs of all possible clients, we have also created an upscale resale area. Gowns in this area are of the same high quality that Brides of Today takes pride in having available for their clients.

Come To Our Bridal Salon For:

Find Your Style…

Brides of Today offers hundreds of designer gowns that have been retired from a designer’s fashion line along with gowns that have taken that initial walk down the aisle and are awaiting a second chance. This allows our inventory to change daily, so stop by often. The gowns we carry are priced 30-70% off retail. This enables our clients to find fashionable and affordable gowns in today’s styles. Today’s bride may wear a hardhat, carry a briefcase, and wear scrubs or a uniform. However, on her wedding day, she will be the picture of elegance walking down the aisle to be united with that special someone. You will find that choosing the perfect gown will be as easy as saying, “I do”.

Designer Gowns



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Contact us for more information or to schedule an appointment.

(717) 786-0190